Paper or Plastic?

A Question of Durability This is not only a valid question at the grocery store but also one that should be asked when conceptualizing your next merchandising display. One of the key factors to determine materials for your display is how long does it needs to last? As a general rule of thumb I consider corrugate a good solution for a 3 to 6 month lifespan. Anything beyond that more durable materials should be considered. Corrugate displays do the jobRead more

Time to Catch Some Eyes

No matter your brand, when you have a product launch you want it done right. The goal when unveiling a new product is to create a memorable experience for consumers; to make a statement. There’s a number of ways to achieve this. Some are expensive and others risky. Many, however, are never truly original. This is where it pays to get creative. When Fossil (the licensor for Michael Kors watches) approached Diesel Displays, they wanted a unique display for their latest product launch: The Michael Kors’ Access. ThisRead more