Corporate Headquarters Remodel

I’ve had the opportunity to work on a lot of great projects over the years. Every project is unique and offers its own set of challenges. One of my favorite projects was a recent corporate remodel of Legal Shield’s home office in Ada, Oklahoma. This project was fairly extensive and touched on pretty much every capability Diesel Displays has to offer. We were challenged to create a more interesting tour experience for the thousands of associates and employees that tour the facility annually asRead more

Visual Merchandising: The Art of Appeal

vis·u·al_mer·chan·dis·ing “The use and manipulation of attractive sales displays and retail floor plans to engage customers and boost sales activity. In visual merchandising, the products being sold are typically displayed in such as way as to attract consumers from the intended market by drawing attention to the product’s best features and benefits.” (http://www.businessdictionary.com/definition/visual-merchandising.html) Visual Merchandising is a marketing tactic we often experience but rarely takes hold in our conscious. To take a look into visual merchandising is to delve into the science andRead more

How do You Float a 600 Pumpkin Art Installation?

Our 600 Floating Pumpkin Art Installation An Autumn Display for Dallas Park & Recreation Dallas Parks and Recreation asked us to solve this question. To kick off the holiday season and brighten up the city employee’s day it seemed like a great idea for an art installation but who do you call for aquatic gourds? Diesel Displays accepted the challenge and got our feet wet, literally. All six hundred pumpkins and 1,200 accompanying leaves were placed in the fountain in less thanRead more