Visual Merchandising: The Art of Appeal

vis·u·al_mer·chan·dis·ing “The use and manipulation of attractive sales displays and retail floor plans to engage customers and boost sales activity. In visual merchandising, the products being sold are typically displayed in such as way as to attract consumers from the intended market by drawing attention to the product’s best features and benefits.” (http://www.businessdictionary.com/definition/visual-merchandising.html) Visual Merchandising is a marketing tactic we often experience but rarely takes hold in our conscious. To take a look into visual merchandising is to delve into the science andRead more

Moments – Diesel Displays Creates a Buzz

Spontaneous moments can’t be manufactured. They can however be wildly successful with the right ingredients. Diesel Displays has been the source for generating social media buzz in Texas for years now. We provide the opportunities for your #moments. Creating a Buzz through Moments Heading in to it’s third year The City of Dallas continues the ‘BIG Things Happen Here‘ marketing campaign. Over 75 variations of the BIG letters have popped up around the city to celebrate all things Dallas. Residents, tourists,Read more

Made in the USA – 5 Reasons We Need More of It

‘Made in the USA’ Makes the U.S. Stronger The old rule of outsourcing labor has become a backwards way of thinking. Technology has shown us it’s worth the time to invest in finely made products and to provide high-quality services. The modern American business person understands this. They understand investing in quality can be greater than the convenience of saving pennies. They understand that stamping your name on better made products is good for both consumers  – and good for business. Check out these 5 reasons thatRead more

Our Winter Open House

Diesel Displays Winter Bash Can you feel the holiday spirit in the air? Diesel Displays warmly welcomed guests and its employees to an open house and open bar! Last Wednesday, we invited our friends to explore our 100,000 square foot facility and newly finished showroom (stay tuned with a post dedicated to that). The evening was filled with cocktails, beer provided by Franconia, raffle giveaways, great food and lots of laughs. We were able to showcase the Diesel Displays home, top-to-bottom. GuestsRead more

10 Quick Tips for New Display Ideas

10 QUICK TIPS FOR NEW DISPLAY IDEAS Ten simple addons that will elevate your display to the next level.   SOUND If it clicks, talks, crunches or plays three bars of Wild Thing, motion activated sound makes the most zoned out customer look.   LIGHTS In a sea of products washed in flat florescent lighting a little pop of light goes a long way. Ever watched a cat with a laser light?   MOTION Moving objects and images have captured our attention since birth. TechnologyRead more

Bringing Experience Design to the Mary Kay Museum

The Mary Kay Museum – An Experience Design by Diesel Displays Diesel Displays was contracted to design and produce Mary Kay’s new digital solution for their National Sales Director Gallery. With over 1,800 portraits on display representing women from twenty seven countries the exhibit had a problem: The existing exhibit had run out of space. Mary Kay Inc. took the need for an update as an opportunity to revamp the installation. Their focus would be one key element – experience design. Working togetherRead more

How do You Float a 600 Pumpkin Art Installation?

Our 600 Floating Pumpkin Art Installation An Autumn Display for Dallas Park & Recreation Dallas Parks and Recreation asked us to solve this question. To kick off the holiday season and brighten up the city employee’s day it seemed like a great idea for an art installation but who do you call for aquatic gourds? Diesel Displays accepted the challenge and got our feet wet, literally. All six hundred pumpkins and 1,200 accompanying leaves were placed in the fountain in less thanRead more

Diesel Displays Has Moved

Diesel Displays’ New 100,000 Sq. Ft. Facility – Carrollton, TX This summer Diesel Displays consolidated four Dallas locations to our new office in Carrollton, Texas. On August 1, 2015 we proudly were able to call this 100,000 square foot state of the art building home. We previously housed our facilities (collectively half this size) in Addison, Texas. But with a higher volume on our hands and the need to make space for new technologies, we had to grow. Diesel DisplaysRead more