Spontaneous moments can’t be manufactured. They can however be wildly successful with the right ingredients. Diesel Displays has been the source for generating social media buzz in Texas for years now. We provide the opportunities for your #moments.
Creating a Buzz through Moments
Heading in to it’s third year The City of Dallas continues the ‘BIG Things Happen Here‘ marketing campaign. Over 75 variations of the BIG letters have popped up around the city to celebrate all things Dallas.
Residents, tourists, celebrities, sports stars, newlyweds, dogs, and the Dallas Zoo’s baby giraffe have all shared hash tag moments with one of our BIG installations. They arrive customized with purpose. Each one celebrates seasonal occasions, sporting events, or Dallas with the big, bold, and blue style. With these installations the fine people of Dallas have created their own signature moments. People take to the BIG in creative and fun ways playing the role of the ‘I’. The result? THOUSANDS of pictures flooding social media daily. These BIG promotion efforts in combination with the advertising campaign have generated a 713% increase of Facebook traffic and 110% increase in Tweets in the first year. That’s a major amount of attention for Dallas! And like any great idea this trend has caught on like fire with many cities and organizations mimicking the BIG campaign.
Needless to say, the results have been BIG.
Diesel has added to our portfolio of traffic generating moments over the last year.
Check out some of the fun below.