10 QUICK TIPS FOR NEW DISPLAY IDEAS
Ten simple addons that will elevate your display to the next level.
If it clicks, talks, crunches or plays three bars of Wild Thing, motion activated sound makes the most zoned out customer look.
In a sea of products washed in flat florescent lighting a little pop of light goes a long way. Ever watched a cat with a laser light?
Moving objects and images have captured our attention since birth. Technology and innovation provide new display options much more impressive than jiggling keys.
If the product you’re selling is associated with a great smell, then there’s nothing more compelling than motion activated scent.
“Mmmmmmm cookies ?”
ANIMATION & VIDEO
It doesn’t need to be the next Star Wars (although that would be awesome). Simple animation on a digital screen can give a customer the reason to buy.
We’re talking about the kind of 3D that doesn’t require the goofy glasses. Breaking the visual static in a flat presentation can make all the difference.
From brand loyalty to primal reactions – color can separate your display and demand attention.
Why do you think Tiffany’s doesn’t do red boxes at Christmas?
Something you can’t do online. A customer is much more likely to buy something if they pick it up.
Go on touch it!
We aren’t talking about building the pyramids! Just an extra six months on a promotional fixture is quality time. Upgrade to a metal base on your corrugated display for a longer life in its store environment.
You have the best product, price and selection on earth! Don’t let the customer’s buying decision be interrupted by a dated display… that is, if the mop guy, the runaway shopping cart or those out of control twins on aisle three don’t get to it first.
Of course you can always just
MAKE THE LOGO BIGGER! (music video on YouTube)