Time to Catch Some Eyes

No matter your brand, when you have a product launch you want it done right. The goal when unveiling a new product is to create a memorable experience for consumers; to make a statement. There’s a number of ways to achieve this. Some are expensive and others risky. Many, however, are never truly original. This is where it pays to get creative. When Fossil (the licensor for Michael Kors watches) approached Diesel Displays, they wanted a unique display for their latest product launch: The Michael Kors’ Access. ThisRead more

Creating Community Art-Installations

Many individuals have an affection for the place they call home. And if home is where the heart is then the community is the blood that pumps it. Our collective “home” is our identity. It is this foundation of experiences and people that form who we are. As designers, creatives, and even simply as human beings we, at Diesel Displays, understand this. We too have a pride for where we call home – Dallas. When developing the Dallas Big installations youRead more

August Contest: Win a Custom Canvas

August Contest: Follow Industry News and Updates – Get a Custom Canvas Enter this month’s contest to win a free custom canvas with a print of your choice from Thinkstock! Simply contact Info@DieselDisplays.com with your email information and be entered to win. Our monthly newsletter, the Diesel Download, updates you on the latest developments at Diesel Displays and industry news. Contest ends on Labor Day, September 5th. Enter now!Read more

[ VR ] Virtual Reality: a Marketing Tool

As marketers we have SO many tools at our disposal. From digital ad campaigns, to tv commercials, billboards, and email newsletters – consumers are surrounded by advertisements that entice them into a service or purchasing a product. Your job, dear marketer, is to communicate that your service or product is superior to the competition. It’s bigger and better. It’s sexy and cutting edge. This product is the only option out there. Your job is to highlight your product to show that it will enhance the consumer’s life.Read more

Coaster + Flask Giveaway Winner!

For the last month and a half we ran our first contest giveaway. The prize? A custom coaster set and flask made by Diesel Displays. Both giveaway items signify our commitment to quality and keeping our production domestic. We are proud to manufacture here in Texas and the United States of America. You had one of three options to enter the contest: ‘Like’ our Facebook Page Check-in with us on Facebook Share our post announcing the contest on Facebook The set ofRead more

Working with the Community

Diesel Displays made a BIG move nearly a year ago. We switched office and production locations from Addison, Texas down the road to Carrollton, Texas. This was significant in that we doubled the size of our workspace. Since that time we’ve been able to get to know our new home. Carrollton is a booming suburb just north of Dallas, founded in 1842. There are sprawling parks, big name corporations like Halliburton and McKesson, and award winning schools. Carrollton is also centrally locatedRead more

Manufacturing: The Three Keys to Success

Satisfying supply and demand is a peculiar balance. Often, manufacturers are bogged down with the managing of equipment, personnel, logistics, and vendors. To help reign in these issues companies need to remember the three keys of manufacturing success: time, cost, and quality. Many believe you can only pick two of the three on any given project. Striking a balance in this magic triangle can lead to the success or failure of any good manufacturer. TIME – Create More of it Time is perhapsRead more

Globalshop Conference: 5 Things We Loved

In our industry we tend to take on challenges.  How do we figure our production turnaround time? Can we balance quality and quantity with this budget? Are we putting, creatively, our best foot forward? For most of us in manufacturing we have to stay on top of emerging technologies, trending designs and industry-best-practices to answer these questions. However, there’s an amazing resource to sooth our troubles: Globalshop Show and Conference. Once a year Globalshop hosts a conference in Las Vegas, NevadaRead more

Visual Merchandising: The Art of Appeal

vis·u·al_mer·chan·dis·ing “The use and manipulation of attractive sales displays and retail floor plans to engage customers and boost sales activity. In visual merchandising, the products being sold are typically displayed in such as way as to attract consumers from the intended market by drawing attention to the product’s best features and benefits.” (http://www.businessdictionary.com/definition/visual-merchandising.html) Visual Merchandising is a marketing tactic we often experience but rarely takes hold in our conscious. To take a look into visual merchandising is to delve into the science andRead more

Moments – Diesel Displays Creates a Buzz

Spontaneous moments can’t be manufactured. They can however be wildly successful with the right ingredients. Diesel Displays has been the source for generating social media buzz in Texas for years now. We provide the opportunities for your #moments. Creating a Buzz through Moments Heading in to it’s third year The City of Dallas continues the ‘BIG Things Happen Here‘ marketing campaign. Over 75 variations of the BIG letters have popped up around the city to celebrate all things Dallas. Residents, tourists,Read more

Made in the USA – 5 Reasons We Need More of It

‘Made in the USA’ Makes the U.S. Stronger The old rule of outsourcing labor has become a backwards way of thinking. Technology has shown us it’s worth the time to invest in finely made products and to provide high-quality services. The modern American business person understands this. They understand investing in quality can be greater than the convenience of saving pennies. They understand that stamping your name on better made products is good for both consumers  – and good for business. Check out these 5 reasons thatRead more

Our Winter Open House

Diesel Displays Winter Bash Can you feel the holiday spirit in the air? Diesel Displays warmly welcomed guests and its employees to an open house and open bar! Last Wednesday, we invited our friends to explore our 100,000 square foot facility and newly finished showroom (stay tuned with a post dedicated to that). The evening was filled with cocktails, beer provided by Franconia, raffle giveaways, great food and lots of laughs. We were able to showcase the Diesel Displays home, top-to-bottom. GuestsRead more